The dust is settling from the Facebook and WhatsApp deal and the massive price tag has sunk in somewhat, still there are a lot of questions on how Facebook will get a return on the $19 billion acquisition.
In desktop computing environments the online advertising modell has been very successful in terms of monetization. But for mobile computing the limitations of hardware and connectivity creates a different set of cognitive limitations that influences the monetization opportunities thru ads.
Three Recommended Links #3RL
Alibaba: The First Real Test for Amazon’s Business Model - Harvard Business Review - A thorough three part analysis of monetization for Internet businesses by Juan Pablo Vazquez Sampere.
Mobile Advertising: The $20B Opportunity Mirage | Monday Note - Looking at the mobile advertising opportunity from a user perspective, a very insightful post by former Apple executive Jean-Louis Gassée.
The freemium model rules for consumer apps. But alternatives will emerge — Gigaom Research - Colin Gibbs of Gigaom Research shines some light on how the preferred way of monetization on mobile, using the freemium model, will have some challenges a head for the billions of mobile computing users in emerging markets.